Business Plan KTeaShop – Elevating Tradition through Taste, Ritual, and Culture
Prepared by: Shane Kim
Date: June 28, 2024
Confidential
7 Steps Structure
Executive Summary
Brand Identity
KTeashop transforms tea into an immersive journey that blends flavor, culture, and mindfulness—allowing anyone, no matter where they're from, to experience moments of connection and discovery.
Mission
Our mission is to elevate tea into a transformational and mindful experience that combines cultural storytelling, sensory immersion, and the art of tea mastery. We aspire to become a global leader in luxury tea experiences, redefining tea culture and cultivating partnerships that foster meaningful human connection.
Problem
Burnout and Digital Fatigue: Constant notifications and pressure lead to mental exhaustion.
Loss of Connection: Superficial interactions diminish meaningful relationships.
Fragmented Well-being: Many are productive but lack emotional and spiritual clarity.
Unique Selling Proposition
We bridge the gap between ancient tea traditions and modern mindfulness to create universal experiences that spark connection, creativity, and self-reflection—whether for tea connoisseurs or curious newcomers.
✓ Expert-Led Experiences – Guided by a certified Korean Tea Sommelier/Master.
✓ Cultural Authenticity – Grounded in Korean, Japanese, and Chinese tea heritage with direct, traceable sourcing.
✓ Mindful Consumption – Tea as a daily ritual to cultivate presence and emotional grounding.
✓ Exclusivity – Limited seasonal offerings to evoke rarity, curiosity, and desire.
Proven Market Traction (Year 1)
Customers Served
Newsletter Subscribers
Viral Video Views
Performance Highlights
- 318.7% Revenue Growth (2024) – Demonstrates accelerating demand for curated tea experiences.
- CHF 55,340 Revenue – Achieved with just CHF 2,000 in total marketing spend.
- Established B2B Partnerships – Successfully collaborated with fashion brands, pharmaceutical firms, consulting companies, cafés, and fitness studios.
- Market Validation – Two years of online and offline marketing tests, including participation in local community events and pop-ups, affirm product-market fit and brand appeal.
- Rising AOV – Consistent growth in average order value indicates strong customer loyalty and experiential relevance.